017 Guest: “Go for No” Co-author, Andrea Waltz – The Art of Sales Show

017 Guest: “Go for No” Co-author, Andrea Waltz – The Art of Sales Show

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We turn conventional sales belief and practice upside down in this episode. It's normal for salespeople to want to avoid no. In fact, the fear of it is what causes many to avoid calling, which means they have zero chances of making sales. Andrea Waltz suggests that we "go for no," which is also the title of the book she co-authored with her husband, Richard Fenton. You'll learn how to totally change your mindset regarding "no,"  why you should actually seek them ou

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