• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There
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Paperback copy of Color - Messages and Meanings. • Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
Color - Messages & Meanings: A PANTONE Color Resource [Book]
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