Girl Scouts Earns a Badge in Exceptional Branding Thanks to a New Identity by COLLINS – PRINT Magazine

COLLINS uses Girl Scouts badge icons to create a visual language for the beloved organization.

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Girl Scouts Earns a Badge in Exceptional Branding Thanks to a New Identity by COLLINS – PRINT Magazine

The Girl Scouts just got a rebrand for the 21st century

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Girl Scouts Earns a Badge in Exceptional Branding Thanks to a New Identity by COLLINS – PRINT Magazine

Girl Scouts Earns a Badge in Exceptional Branding Thanks to a New Identity by COLLINS – PRINT Magazine

Girl Scouts of America, D&AD Awards 2022 Shortlist, Brand Refresh

Girl Scouts Earns a Badge in Exceptional Branding Thanks to a New Identity by COLLINS – PRINT Magazine

The Girl Scouts' 'cool' new badges for the 21st century