Halsey Announces New Beauty Brand 'About-Face': Makeup To Feel Cool, Not Look Perfect

On Monday, the singer announced the launch of her new beauty brand called ‘about-face’.

Halsey Is 'So Happy' She Could 'Faint' While Announcing About-Face

Halsey announces new beauty brand 'about-face

Elena Langenbach on LinkedIn: Happy 120!

Elena Langenbach on LinkedIn: Happy 120!

How Halsey Turned A Lack Of Resources Into A Million Dollar Brand

Halsey Launches Affordable Second Makeup Brand 'AF94

about-face beauty by Halsey (@aboutfacebeauty) • Instagram photos

Halsey Announces New Brand AF94: Where to Buy – Billboard

HALSEY SET TO LAUNCH about-face Make-u(p) without rules

About-Face, About-Halsey” - FLAIR MAGAZINE