Birds Eye revamps Captain and simplifies logo in £60m brand

Birds Eye has revamped its on-pack Captain Birds Eye character as part of an overhaul of its brand identity, including a revised version of its logo that has moved from the side to the centre of its packaging.. From Campaign US

Birds Eye marketing director: why we gave the Captain a rugged new look for 2018

Birds Eye looks to maintain brand relevance as it celebrates Captain's 50th anniversary

Captain Birds Eye Logo Brand Icon, Epicicons

Why bringing back old characters such as Captain Birdseye could alienate millennials

Birds Eye, Brands of the World™

Birds Eye revamps Captain and simplifies logo in £60m brand overhaul

Birds eye logo hi-res stock photography and images - Alamy

Birds eye logo hi-res stock photography and images - Alamy

BrandMe - Birds Eye