Case study: What contributed to Renault Duster's success? - BusinessToday - Issue Date: Oct 27, 2013

No other car in recent times has created the sensation the Renault Duster has done in the Indian automotive industry. This case study looks at what contributed to the car's success. - Issue Date: Oct 27, 2013
No other car in recent times has created the sensation the Renault Duster has done in the Indian automotive industry. This predominantly European car has won over the Indian consumer. It has turbo-charged the compact sport-utility vehicle segment and revived the fortunes of Renault India.

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