Do good logos need to look good?

Steven Heller asked Per Mollerup, author of Marks of Excellence, a few questions: Do good logos need to actually, you know, look good?

6 Things a Good Logo Should Be - Blog : Kamarupa

Home - Look Good Feel Better

Well Known Logo

Logo Design Love, Page 15 of 30

Essential Qualities Needed In a Good Logo Design

What Makes a Good Logo - 5 Characteristics

Well Known Logo - LogoDix

Update 136+ strong logo

47 Famous Logo Examples & Why They Work

Known Logo - LogoDix

10 Logo Design Tips & How to Make a Good One (2024) - Venngage