Ethos, Pathos, Logos: The Three Pillars of Persuasion

Get a comprehensive understanding of ethos, pathos, and logos. Learn how to use them to craft messages that inspire, persuade, and move your audience.

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Ethos, Logos, Pathos Aristotle's ingredients for persuasion – otherwise known as appeals – are known by the names of ethos, pathos, and logos. They. - ppt video online download

Argument – seeks to win over an audience by appealing to reason. Persuasion – seeks to win over by appealing to an audience's emotions, feelings, prejudices, - ppt download

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