P&G's Downy Facing Stiff Reality: Millennials Don't Use Fabric Softener

Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.
Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.

Procter & Gamble Blame Millennials For Killing Fabric Softener Industry, Get A Response They Didn't See Coming

Downy Ultra Liquid Fabric Conditioner (Fabric Softener), Free & Gentle, 150 Loads 111 fl oz : Health & Household

Downy, Ultra April Fresh Fabric Softener 23 Loads, Count 1 - Fabric Softener / Grab Varieties & Flavors

So much pointless stuff : r/Anticonsumption

So much pointless stuff : r/Anticonsumption

Seamless+Flexibility+v2+pdf.compressed

Millennials blamed for the falling sales of fabric softener

Budget-Friendly Cleaning Items I Always Buy At Dollar Tree, 43% OFF

No dyes, no perfumes, no worries: Downy Fabric Conditioner is hypoallergenic and dermatologist-tested - perfect for those with sensitive skin. Made

Downy Free and Gentle, 105 Loads Liquid Fabric Softener, 90 fl oz

P&G Mexico Downey Passion 750ml [Softener] : Everything Else