He's 'just Ken' but will the 'Barbie' movie change his popularity?

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On and off the big screen, it’s Barbie’s world and Ken is just living in it. As reflected in Greta Gerwig’s blockbuster movie that tackles the legacy Mattel’s famous doll, Barbie has always been more popular than Ken.
On and off the big screen, it’s Barbie’s world and Ken is just living in it. As reflected in Greta Gerwig’s blockbuster movie that tackles the legacy Mattel’s famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there’s generally eight to 10 Barbies sold, according to one toy expert. It’s unclear if Warner Bros’ “Barbie,” which was also co-produced by Mattel, will increase Ken production and sales down the line but some expect there to be increased interest. According to market research firm Circana, Barbie sales overall for the U.S. toy industry increased 40% in the last two weeks of July compared to the same period in 2022.