How Brands Benefit From Scent Marketing, 2018-12-17, BRANDPACKAGING

Cinnabon is one brand that has a successfully crafted scent marketing campaign designed to encourage sales. The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. The ovens are at the front of the store where scents can travel to the noses of customers more easily. When the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven. This is just one of many scent marketing techniques used by companies across the . . .

Brands can use smell to reinforce its image and form unique and power connections with consumers while boosting sales.

You Smell That? How Big Brands Use the Science of Scent Marketing

Scent marketing: linking the scent congruence with brand image

Branding the Invisible: The Power of Scent Marketing

4 Benefits Of Scent Marketing For Your Business – Hotel Scents

Scent Marketing In Retail Creates A Welcoming Atmosphere IXtenso – Retail Trends

Scent branding: Smelling your way to a new brand identity, Marketing & Advertising News, ET BrandEquity

How Scented Packaging Impacts Consumer Decisions

Scent Marketing In Retail Creates A Welcoming Atmosphere IXtenso

Scent Marketing: 11 Research-Backed Benefits To Bottom Line

Brand Scents

Why scent marketing makes sense for brands

How Brands Benefit From Scent Marketing, 2018-12-17, BRANDPACKAGING

Great Value Ultimate Fresh In-Wash Laundry Scent Booster Beads, Blooming Lavender, 14.8 Oz

How Scented Packaging Impacts Consumer Decisions