How Brands Benefit From Scent Marketing

Cinnabon is one brand that has a successfully crafted scent marketing campaign designed to encourage sales. The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. The ovens are at the front of the store where scents can travel to the noses of customers more easily. When the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven. This is just one of many scent marketing techniques used by companies across the . . .

Brands can use smell to reinforce its image and form unique and power connections with consumers while boosting sales.

The Science Behind Scent Marketing?

What is Scent Marketing How Does Scent Marketing Works?

Scent Marketing Facts: Appeal to Customer Emotions Through Their Nose

Scent Sampling — Scentisphere

Fall Scent Marketing – the benefits, Blog

Scent Marketing for business, Scent your brand

Why Your Brand Needs Scent Marketing - Hotel Collection

Alabama Aromatics

PDF) Sensory marketing: The multi-sensory brand-experience concept

9 Powerful Advantages of Scent Branding for Your Product or

Scent Marketing for Retail: 11 Strategies & Examples

Inside the Invisible but Influential World of Scent Branding

Sensory Marketing: Straight to the Emotions

Unlocking the Power of Scent Marketing: Enhance Customer

5 Scent Marketing Benefits for Retail Businesses