How Crisco toppled lard – and made Americans believers in industrial food

Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.

Lard Shortening – All-Purpose Baking Essential - South Chicago Packing

Lard Shortening – All-Purpose Baking Essential - South Chicago Packing

What the Heck Are We Supposed to Eat These Days?, by Cindy Heath, Middle-Pause

How Cup Noodles became one of the biggest transpacific business success stories of all time

South Chicago Packing Traditonal LARD Shortening, 42

The magnificent history of the maligned and misunderstood fruitcake - The Lake Sun

How Crisco Toppled Lard – and Made Americans Believers in

Helena Jean-Louis on LinkedIn: How Crisco toppled lard – and made Americans believers in industrial food

Flour Trip: (Almost) Everything You've Ever Wanted to Know About Flour

Crisco – how marketing trumped nutrition! – Real Food Houston

How Crisco Toppled Lard – And Made Americans Believers in