How Habit Beats Novelty

Research shows that our brains use heuristics and experience to decide what something is, often skipping over unexpected or novel aspects of a scene. We match input from the world to things we have encountered before. Since the goal of the marketer is to get the consumer to buy a brand quickly, constantly changing it won’t help. Change meant to freshen or energize a product line may actually cause consumers to overlook the new design as they search for what they are in the habit of seeing.

Younger Americans' Reading and Library Habits

A Product That Lets People Hold on to Their Habits”

S3 E34: Balancing Novelty and Routine in Your Creative Life

Sped-Up Remixes: A History of the Genre, Told in 14 Songs

Bringing Novelty into your Practice – Ovation Press, Ltd.

Novelty Magazine

4 Steps to Build New Habits & Hit Your Goals - Business 2 Community

Novelty and Brain: 6 Best ways to improve Cognitive Reserve

21/90 Rule Definition Motivational Wall Art Inspirational Wall Art Entrepreneur Quotes Poster Home Art Office Decor Modern Canvas Art

Animal Spirits

PDF) The Effect of Reciprocity on Mobile Wallet Intention: A Study

10 habits that reveal more about your intelligence than you think - Hack Spirit