How Modelo Especial became America's No. 1 beer amid Bud Light's rapid decline

When it comes to beer, consumer tastes have been changing for a while, and that has a lot to do with customers' aging out of the beer-drinking segment.
The fact that the Mexican import beat the embattled Bud Light may have come as a surprise to some, but it's been a long time in the making.
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Modelo, Yuengling are stealing away Bud Light's business

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Julie Kucinski on LinkedIn: How Modelo Especial became America's No. 1 beer amid Bud Light's rapid…

Beer

Damian Fraser on LinkedIn: How Modelo Especial became America's No. 1 beer amid Bud Light's rapid…