How Pura Vida Doubled Sales Every Year Since Launch to Become a

CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.
How the jewelry brand built a following among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.

Pura Vida Founders to Exit and Sell Remaining Stake in Brand

How Pura Vida became a darling among millennials via micro-influencers

How Pura Vida became a darling among millennials via micro-influencers

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How Pura Vida Ended Up on Wrists Around World

How Pura Vida became a darling among millennials via micro-influencers

Griffin Thall on LinkedIn: #livefree #puravidabracelets

Generational Marketing—Messaging Across Age Groups (With

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Griffin Thall of Pura Vida on leveraging creators for DTC growth