The battle for gold: How Aditya Birla Group's Novel Jewels can open up India's jewellery market - BusinessToday - Issue Date: Jul 23, 2023

With Novel Jewels, the Aditya Birla Group is set to compete with Tata group’s Tanishq and Reliance Industries’ Reliance Jewels - Issue Date: Jul 23, 2023

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

Business Today on LinkedIn: The battle for gold: How Aditya Birla Group's Novel Jewels can open up…

Aditya Birla Group enters branded jewellery biz with Rs 5k crore investment - The Economic Times

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

Aditya Birla Group announces its entry into the branded jewellery retail business with 'Novel Jewels' - The Retail Jeweller India

Business Today on LinkedIn: The battle for gold: How Aditya Birla Group's Novel Jewels can open up…

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

Business Today on LinkedIn: The battle for gold: How Aditya Birla Group's Novel Jewels can open up…

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

Aditya Birla Group bets on branded jewellery with over $600 million investment

India to ban the sale of gold without hallmarks starting April 2023

Business Today on LinkedIn: The battle for gold: How Aditya Birla Group's Novel Jewels can open up…

Aditya Birla Group to launch business venture for branded jewellery - The Retail Jeweller India

The Week On JEWEL MARKET, vol.4 issue 2, 12 JAN 2023

Business Today 23 July 2023 (Digital)