Kids' make-up boom in China driven by parents' ambition to make their children stars online and on stage

Children’s make-up sales in China are booming, and experts attribute it to the growing popularity of child modelling, vlogging and stage shows.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
At eight years old, Mengmeng is as familiar with eyeshadow and lipstick as she is with textbooks and toys.
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Kids' make-up boom in China driven by parents' ambition to make their children stars online and on stage