It’s all about being ‘sufficiently distinctive’ and in the multi-billion dollar chocolate business, much is at stake.
KitKat lost its trade mark case: what you need to know
Nestlé loses EU trademark protection for four-fingered KitKat
KIT KAT Milk Chocolate Wafer, Valentine's Day Candy Bar, 1.5 oz
State of the Candy Industry 2021: Chocolate bar sales are up overall compared to pre-pandemic levels, 2021-07-21
Business + Economy – Articles, Analysis, Comment – The
Nestle to appeal in KitKat battle - BBC News
Kit Kat case: No break for Nestlé in trademark row
How to Hijack a Quarter of a Million Dollars in Rare Japanese Kit Kats - The New York Times
KitKat BrandStruck: Brand Strategy / Positioning Case Studies
Bad break? KitKat maker accused of copying Atari Breakout game in ad, Nestlé
KitKat Maker Nestlé Lose Legal Battle for 4-Finger Chocolate Bar EU Trademark
Do you know what a single Kit Kat 'piece' is called?