Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Identification of a New Family of Prenylated Volatile Sulfur
The New Halloween Scare: 'Oh, My God, That Smell Was Gross.' - WSJ
Sensory Maps: What the Sense of Smell Can Reveal about Urban
Does perception of a smell depend on a culture? - Technology Org
Western Diet Accelerates the Impairment of Odor-Related Learning
Musical Scents: On the Surprising Absence of Scented Musical
Wake up and smell the flavour, Food
Human sensory reception Definition, Organs, Systems, Examples
5 Ways to Get Rid of Vaginal Odor
The Aroma of Righteousness: Scent and Seduction in Rabbinic Life
What the Anthropology of Smell Reveals About Humanity – SAPIENS