The International Olympic Committee and the LA28 organisers can leverage the subcontinent's obsession with the sport to command higher media rights and brand interest, while the game will grow from exposure on the global stage
Washington Freedom on LinkedIn: From Delhi To Washington: Sanjay Govil's Journey To Major League Cricket -…
Cricket's global ambitions receive massive boost with inclusion at 2028 LA Olympics
Balu Nayar on LinkedIn: This is for one of my client companies, an
India's Embrace Of The Asian Games Underlines Cricket's 2028 Olympic Ambitions
India struggles to win Olympic medals - The Washington Post
Olympic gold medalist Neeraj Chopra makes Forbes 30 Under 30 Asia 2023 list
Cricket in LA28 is a victory for the sport. It's a great marketing
Olympic officials could reach 1.4 billion new fans by including cricket - DFA
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