A study of online time-scarcity promotions by Assistant Professor of Marketing Jillian Hmurovic, PhD, has implications for marketers and consumers.
Online Retailers Love to Offer Limited-Time Deals, But Do They Really Work?
Limited-Time Offers [Guide + Examples]
The Limited Time Offer — A Guide For Ecommerce
Limited-Time Offers [Guide + Examples]
Initial Public Offering (IPO): What It Is and How It Works
Here's the real reason we love Black Friday deals — and it's got nothing to do with saving money
Paper Calendars More Effective Than Smartphones For Accomplishing Plans
E-commerce Defined: Types, History, and Examples
Research and Collaborations Involving LeBow Faculty Featured in Drexel's EXEL Magazine