University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.
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PDF) Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes
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Presentation Matters: The Effect Of Wrapping Neatness On Gift Attitudes University Of Nevada, Reno
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Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes - Rixom - 2020 - Journal of Consumer Psychology - Wiley Online Library
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