What Makes Flo From Progressive Effective? Lessons For Using Humor

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

Progressive Ads Flo: Boosting Engagement and Conversions

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What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.

Maggie Astley - Account Director - Agency Compile

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10 years of Flo, Progressive's accidental advertising icon

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Who is Flo from Progressive? - The News Wheel

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Arnold Worldwide - Agency Compile