Unilever is building on the success of the Lynx deodorant range (named Axe out of the UK market) and expands this brand into hair care for younger men. Available since February 2012 in European supermarkets, Lynx Hair is a new range of shampoos and styling products designed for men. In the hair styling range, Lynx has developed a range that focuses on specific end looks. With its Promens has been entrusted for producing the 75 ml black jars containing the wax. The jar is manufactured
Axe Marketing the Rainbow
The science (and art) of beauty PACKMEDIA - news and reports on
Lynx lines up campaign for new haircare range
Lynx lines up campaign for new haircare range
Unilever - Axe, Axe Deodorant
Behind the brand: Axe – the world's No.1 men's fragrance brand
Unilever updates Axe deodorant marketing campaign to promote male
Unilever - Axe, Axe Deodorant
Unilever - Axe, Axe Deodorant
Unilever chose Promens for the Lynx (or Axe) hair wax - Premium
AXE Global Redesign – Packaging Of The World
Meet an expert nose behind Axe's Fine Fragrance collection
Unilever - Axe, Axe Deodorant
Lynx: Men's Grooming, Lifestyle and Style Tips & Hacks