Calculating the likelihood of a prospective or current customer’s next steps helps companies deliver better experiences, reduce churn and build value.
Synthesizing the customer experience concept: A multimodularity approach - ScienceDirect
What to Expect From CX in 2020: 3 Accelerating Trends
Data-driven Bayesian model-based prediction of fatigue crack nucleation in Ni-based superalloys
The 4 Machine Learning Models Imperative for Business Transformation - RocketSource
Digital Marketing and Personalization of CX: 2016 Horizonwatch Trend Brief
A Step by Step Guide to Propensity to Buy Model, by M Ahmed Tayib
Key Findings From The Cxmb Series 2020 Corporate Edition Report - Execs In The Know
Customer Propensity Model - Clients' Behavior Prediction
CX Leaders Trends & Insights: 2021 Corporate Edition - Execs In The Know