Son of Big Chief Tablet

My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply. . So today I just want to focus on the covers from the 1970's. . They are "so" my generation. . Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the "son" and went
My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply. . So today I just want to focus on the covers from the 1970's. . They are so my generation. . Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the son and went to Version 2: Not nearly as cool and renegade - the son looses his shades and his peace sign medallion. (please tell me what could possibly have been a problem with peace?  Too political?) But obviously things still weren't dumb-ied enough so they stripped the poor son down to Version 3: No facial hair, no political agenda, and no fun. . [caption id=attachment_4788 align=alignnone width=575 caption=1970's Son of Big Chief Writing Tablets][/caption] . Well, I say to heck with dumb-ing down - LETS GO FOR IT! . . All of the Big Chief Tablets and Son of Big Chief Tablet images are from the collection of Jason Liebig. .

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