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Iconic's unique wet | dry volumizing formula is a game-changer for anyone looking to add incredible body, thickness and texture to their hair. This unique formula works instantly to make your hair look and feel thicker and fuller, and increase density and texture. Use it wet or dry hair! Iconic also provides UV and humidity protection, making it perfect for use during the summer months or in humid climates. It creates texture and tousled volume on layered hair or short hair, too.

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