Finally, A Button That Actually DOES Something. - birdsong gregory

Few marketing gimmicks have had the kind of break-out success as the Staples “Easy Button.” It was originally intended to be a fictitious button in a television ad campaign that ran back in the early aughts. But people liked it, and as the clamor grew louder, Staples responded by making the “Easy Button” a real product. These buttons were shipped to […]

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Finally, A Button That Actually DOES Something. - birdsong gregory

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