The Stanley Cup Is The New Viral Cup On Instagram

Here's How Everyone On Instagram Became Obsessed With A Previously Obscure Cup
Like Carhartt beanies before it, Stanley, founded in 1913, has become the benefactor of an online fervor that began completely organically.

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Stanley 1913 (@stanley_brand) • Instagram photos and videos

Stanley 1913 (@stanley_brand) • Instagram photos and videos

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The million dollar lesson in the viral Stanley cup! Sometimes it's not your product.. you may just need a new audience! 🙌🏾 join my free…