In a previous post, we’ve discussed what defines a Tone of Voice. Essentially, Tone of Voice describes how your brand communicates with the audience and influences how your message is perceived. Not only reflects your brand’s personality but also your goals and values, helping you connect with your audience and stand out from the competition. Your Tone of Voice should be applied to all the content you produce - from internal memos to marketing campaigns.
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
Brand voice: What it is (and isn't) and how to define yours
How to Define Your Brand's Tone of Voice (+ Template)
How to Define Your Brand's Tone of Voice (+ Template)
How to Define Your Brand's Tone of Voice (+ Template)
The Four Dimensions of Tone of Voice
Creating Your Brand Voice: A Complete Guide
Brand tone-of-voice definition and examples - Digital marketing Glossary
The Effect of COVID-19 On Advertising
The Four Dimensions of Tone of Voice
How to define your tone of voice and use it for marketing
Tone of voice: A guide and examples to standing out in a noisy market