Toilet paper rolls in the US are steadily shrinking. This is why

However, consumers are still paying the same price

4 Key Initiatives for Tissue Manufacturers

Toilet paper prices rise as product sizes shrink

Why does your stretch film constantly break? • Korpack Blog

Shrinkflation: Why Everything From Tuna Cans To Toilet Paper Is Shrinking, But Prices Are Not

Toilet paper rolls get smaller as prices stay the same

Ask Laz: Toilet paper: Bigger cardboard rolls, smaller sheets, same price - Los Angeles Times

ABILITY ONE, 2 Ply, Continuous Sheets, Toilet Paper Roll - 22P483

2 1/4 x 50 thermal paper rolls VX520 Paper Pallet Price, BPA FREE - Made in USA

POF Shrink Film 60 Gauge

We all know toilet paper is shrinking, I just haven't seen such solid evidence of it before. Both have the same number of rolls, are the same price, but the new one

Toilet Paper: Increasing Marginal Cost - Econlib

Charmin changes toilet paper, swapping straight perforations for wavy tears

Shrink Film - IPG

Roadblock climb Wrong girth of a toilet paper roll Personification Does not move insufficient