WTF are in-store beacons? - Digiday

Beacons are all the rage in retail. But many questions remain as to what impact, if any, they'll have on consumer behavior.

Seattle's Space Needle gets a digital rebrand - Digiday

Analysis of Promising Beacon Technology for Consumers - Inquiries Journal

Dirk R. - Care.com

The Digiday Questionnaire: Reuters' Vikram Somaya - Digiday

Inside Sephora's innovation lab - Digiday

Elle uses beacon technology to drive 500,000 retail store visits - Digiday

Retailers look to beacons to help in-store shopping mirror online

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns - Digiday

TikTok can be dangerous': Overheard at Digiday Media's Commerce Week - Modern Retail

WTF are seller-defined audiences?

For Walgreens and CVS, the digital pharmacy is functional, not flashy - Digiday

WTF is sequential liability - Digiday