William Darrell "Billy" Mays, Jr. was an American spokesperson and promoter for many items on the Home Shopping Network. Known for his exuberant personality and endless energy, Mays was known as "the Lord of the Pitch", and contributed to millions of HSN sales. Viewers trusted Billy Mays to such an extent that some of the items he sold became empowered by the placebo effect. The placebo effect is the phenomenon where a person believes that a medicine, or in this case product, will work, therefor
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