There are many pitfalls to buying presents, from seeking an instant reaction to a fear of sentimentality. But a few simple psychological principles can help you make better choices
How to give meaningful gifts, according to psychologists - The
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The Psychology of Gift Giving: 3 Lessons
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The Science of Gifting: How to Pick a Better Present - Knowledge
The Psychological Gift Of Giving A Gift - Clay Center for Young
Understanding the brain science behind giving and receiving gifts