Backstory: The battle royal between Asian Paints and ICI

Backstory: The battle royal between Asian Paints and ICI

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Set up in 1942 as a partnership firm by four friends, Asian Paints had taken on entrenched multinationals as well as local competitors to emerge as India’s largest paints company, almost twice the size of its nearest competitor Goodlass Nerolac.

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Backstory: The battle royal between Asian Paints and ICI

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