How an egg beat Kylie Jenner at her own Instagram game, Instagram

A stock image of an egg has amassed 26m likes to become the most popular post of all time, bumping Jenner’s shot of her newborn daughter and spurring some unlikely imitators<br /><br />

Lionel Messi Beats the Instagram Egg

Photographer of Egg That Broke Kylie Jenner's Instagram Record Doesn't Even 'Like' Photos

Instagram egg: Kylie Jenner's most-liked record beaten - BBC Newsround

An Egg, Just a Regular Egg, Is Instagram's Most-Liked Post Ever - The New York Times

Marketing guru reveals secrets behind the success of the viral egg photo

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Kylie Jenner Had the Best Reaction After an Egg Photo Beat Her Most-Liked Instagram Record

Kylie Jenner Feuding with Egg That Beat Her Most-Liked Instagram Record

Check out the Most Liked Picture on Instagram

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That Instagram egg reveals its identity, and it's a beautiful metaphor for parenting teens

This very normal egg is now famous on Instagram. But why?

Move over Kylie Jenner, this photo of an egg is most liked Instagram post ever