Eco-conscious US brand Just Water makes UK debut, News

Founded in 2015 by Jaden Smith, son of Hollywood star Will Smith, Just Water is packed in 82% renewable packaging

To Some Fragrance Brands, Sustainability Is the Top Note - The New York Times

Why Gen Z Values Sustainability: Tips for Marketing to the Eco-Conscious Generation.

18 brands called out for greenwashing in 2022, News, Eco-Business

The rise of the eco-friendly consumer

31 Sustainable Fashion Brands to Shop in 2022

JUST Water 100% Natural Spring Water in a Plant-Based Carton

Next Gen Water - Water brands are appealing to Gen Z through marketing and design

Plastic bottles vs aluminium cans - who'll win the global water fight?

Glass or plastic: Which is Better For The Environment? - Going

Coca-Cola's Innovative Approach to Sustainable Packaging

Do you agree that it's a sad reflection on our society that something as basic as drinking water is now a bottled, branded consumer product? - Quora