Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

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Marketing to Gen Z, According to Gen Z

Marketing Mysteries Uncovered for Generation Z — Setup®

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

TWICE's MINA is SK-II's Next Generation Brand Ambassador—watch her open up as she embarks on her #PITERAandMe Journey

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