Marketing to Gen Z, According to Gen Z
Marketing Mysteries Uncovered for Generation Z — Setup®
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising
TWICE's MINA is SK-II's Next Generation Brand Ambassador—watch her open up as she embarks on her #PITERAandMe Journey
SK-II's 'leftover women' lifts brand, purchase intent: YouGov, Data
New In: SK-II's Next Gen Ambassador TWICE's MINA Shares Her Unscripted Self in SK-II's PITERA™ & Me Campaign
Bangkok Post - Transform your complexion
SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital
MAC Cosmetics, Dove rank as most inclusive beauty brands in AI-based index