Kinder taps into on-the-go consumption with wafer cards

Kinder is expanding its portfolio with the launch of Kinder Cards this summer, supported by a £1.82m media investment. The variant will be available in single-serve and multi-pack formats, as well as a UK-exclusive price-marked pack (50p). The cards combine a creamy filling sandwiched between thin wafers and milk chocolate, suitable for on-the-go consumption. Brand owner Ferrero said 49% of shoppers are visiting the biscuit aisle and the new range will grab the attention of

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