Toasted Kit Kats are why Japan is living in the future : r/mildlyinteresting

Cracking the Secret: The Irresistible Popularity of Kit Kats in Japan – OMG Japan

We try the world's first Kit Kat sandwich at First Kitchen, find out it's like a bad date

TIL Kit Kats became so popular in Japan because of a literal translation of kitto katsu, which means Surely win and lead to the implication of the bar giving good luck (making

Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled

Why are Kit Kats so popular in Japan

How the KitKat became a phenomenon in Japan

All the kinds of KitKats I got in Japan (types in comments) : r/ mildlyinteresting

Japanese Kit Kat Chronicles: Seasonal Japanese Kit Kat Flavors - TokyoTreat Blog

The Bizarre, Innovative World of Japanese Kit Kats