Presentation matters: The effect of wrapping neatness on gift

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes - Rixom - 2020 - Journal of Consumer Psychology - Wiley Online Library

No, it doesn't matter how nicely you wrap that gift. Except when it does.

Gift wrapping - Wikipedia

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Presentation matters: The effect of wrapping neatness on gift attitudes, gift

Presentation Matters: The Effect Of Wrapping Neatness On Gift Attitudes University Of Nevada, Reno

Form versus Function: How the Intensities of Specific Emotions

Receiving gifts warms my heart – The Mirror, gift

Average at best' when it comes to wrapping presents?