Inside #BamaRushtok's obsession with David Yurman bracelets

Bama Rush has been a TikTok favorite for years. Here’s a look at the rising popularity of one of the trend’s jewelry staples — David Yurman Jewelry.

Shop the Cable Bracelet in Pink Rubber, 10mm from David Yurman. Enjoy complimentary shipping on all online orders.

Cable Bracelet in Pink Rubber, 10mm

David Yurman, Bracelets for Women

David Yurman The RealReal

Best 25+ Deals for David Yurman Black Onyx Bracelet

X Classic Cable Station Bracelet in Sterling Silver with 14K Yellow Gold, 5mm

David Yurman Bracelets

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David Yurman Designer Jewelry & Watches for Women and Men

David Yurman Designer Jewelry & Watches for Women and Men

David Yurman Designer Jewelry & Watches for Women and Men

David Yurman Fall Preview at Neiman Marcus - Hey Trina

Shop Bracelets for Women

David Yurman Bijoux Spiritual Beads Bracelet – Chicago Pawners & Jewelers