The maker of Bira craft beer, saw the slowest growth ever due to production delays while losses doubled after an expensive nationwide marketing deal, in a crowded market dominated by mainstream brands.
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Bira 91 Incurred Loss Of INR 445 Cr From Sales Of Beers In FY23
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I. Covid and beyond
Bira 91's FY21 Loss Down By 30% Despite The Pandemic's Revenue Slowdown
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