Pantone 2023 Color of the Year: Where to find Viva Magenta

Pantone’s 2023 Color of the Year is Viva Magenta, a hue of crimson red. See where you can shop products in similar shades from West Elm, Walmart, Our Place, Essie and more.
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Viva Magenta is Pantone's color for 2023. It's the powerful red we need.

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PANTONE'S 2023 COLOR OF THE YEAR IS HERE: VIVA MAGENTA

Viva Magenta- Pantone 2023 Color of the Year