BMW reveals new logo to mark a “new chapter” in history - Design Week

The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.

a creative's journey into BMW design at milan design week 2023

BMW's Logo Got a Makeover for the First Time in 23 Years

BMW Unveils First Logo Redesign in Over 20 Years

BMW unveils flat logo in first rebrand for two decades

BMW's first logo change in 23 years is polarizing

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a creative's journey into BMW design at milan design week 2023

BMW unveils flat logo in first rebrand for two decades

BMW Starts the Decade With a Flat New Logo

a creative's journey into BMW design at milan design week 2023

a creative's journey into BMW design at milan design week 2023